While Exquisite football once again is churning out the most high-end of cards of the 2009 football season, Upper Deck’s run in the football card arena has come to an end, at least for now.

Apparently Upper Deck has multiple Twitter accounts (who knew?), and on one of them, Upper Deck made the announcement, “UD was unable to come to terms with NFL Properties. No NFL Properties-licensed football cards from UD in 2010. Bummer.”

With such riveting tweets, I would urge you all to immediately begin following Upper Deck on Twitter, though now I hardly see the point.

As bittersweet as Upper Deck’s abrupt exit from football cards is, it remains to be seen just what the 2010 season will have in store.  After all, Upper Deck will still produce their regularly scheduled NCAA products.  There’s no question, however, that that is only a small portion of the market.

The bulk of the market will now be in the hands of Panini which, in its infancy in the football card market, has pretty much strictly relied on the tried and true products of DLP past, leaving much to be desired as far as innovation goes.  Bummer.

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